Ram auto news

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New York: Editors' Choice: Top Five New York Auto Show Debuts

04/06/2012   [Original: Autoblog]
Category: New York Auto Show, Convertibles, Coupes, Minivans/MPVs, Sports/GTs, Trucks/Pickups, Commercial Trucks, Chrysler, Mercedes Benz, Nissan, Racing, Ram

Despite having a media center that's plagued with bad coffee and prone to the occasional journalist fight, the New York Auto Show is one of our favorite automotive expos. It's not an all-out automotive blitzkrieg like Geneva, but the vast majority of New York debuts are actual, honest-to-goodness production cars rather than spiffy concepts that only show what could be possible. And if you've paid attention to our show coverage, some mighty big nameplates had some show-stopping debuts here in the Big Apple. But let's not get ahead of ourselves.

We've walked the show floor, sipped some free coffee, shook hands with plenty of executives, and after two days of New York madness, we've come up with our picks for the five best reveals here at the show. Which of the 38 new cars took top honors? You'll have to scroll down to find out.

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New York: 2013 Ram 1500 ups the pickup ante with new V6, less weight

04/05/2012   [Original: Autoblog]
Category: New York Auto Show, Trucks/Pickups, Commercial Trucks, Ram

Ram is out to make both Ford and General Motors sweat with the Auburn Hills automaker's newest pickup, the 2013 1500. Debuting at the 2012 New York Auto Show, the half-ton pickup bows with less weight, an efficient new 3.6-liter V6 option and an eight-speed automatic transmission. Chrysler projects the V6 alone should help yield 20 percent better fuel economy over the old 3.7 lump, thanks in part to a start/stop system. While there are no solid EPA numbers as of yet, our estimations put the vehicle at around 17 mpg city and 24 mpg highway. Throw in aerodynamic tweaks like an active shutter system that closes off the engine bay and a standard air-ride suspension that lowers the vehicle by as much as 1.2 inches for better efficiency, easier loading and load leveling and you have a force to be reckoned with.

The Pentastar churns out 305 horsepower and 269 pound-feet of torque, besting the 3.7-liter V6 in the Ford F-150 by around three ponies. Chrysler has also increased the output of the optional 5.7-liter V8, from 390 hp to 395 and 407 lb-ft of torque. Engineers managed to free up the extra grunt by using an electronic power steering system in place of the old belt-driven unit. Interestingly enough, the V8 will also boast 20 percent better fuel economy thanks to an eight-speed automatic.

In addition, the new 1500 features a tweaked interior, complete with the company's excellent 8.4-inch UConnect touch screen interface. We love the system in vehicles like the Dodge Charger, and the tech should be right at home on the big pickup.

Chrysler also managed to trim a significant amount of weight from the 2013 Ram 1500. In V6 guise, the truck now uses aluminum control arms, an aluminum hood, a new bed and frame design as well as lighter bumpers for a combined weight savings of around 147 pounds over the previous generation. V8 models get away with a more modest trimming. Hit the jump for the full press release.

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Official: 2013 Ram 1500 unveiled with eight-speed auto, start/stop, air suspension [w/videos]

04/05/2012   [Original: Autoblog]
Category: New York Auto Show, Trucks/Pickups, Ram

2013 Ram 1500

The Ram 1500 will receive a significant refresh for the 2013 model year, and the majority of the changes are indeed more than skin-deep. That's because the 2013 Ram will hit the showroom floor with a host of powertrain upgrades, including features that have never been offered on American pickup trucks until now.

Chrysler promises that the new 3.6 will improve fuel efficiency by "at least 20 percent."

Many of the Ram's new technologies speak to its fuel-saving nature, including an eight-speed automatic transmission for both six- and eight-cylinder models, stop-start, improved aerodynamics, electric power steering, grille shutters and an auto-adjusting air suspension. The air suspension is essentially a version of the setup used in the Jeep Grand Cherokee and features an Aero Mode, lowering the ride height by 1.2 inches to help cut through the wind more efficiently. Ram will also offer the Chrysler Group's 3.6-liter Pentastar V6 as the base powerplant, delivering 305 horsepower and 269 pound-feet of torque. For reference, Ford rates the 2012 F-150 pickup's naturally aspirated 3.7-liter V6 at 302 hp and 278 lb-ft.

Chrysler promises that the new 3.6 will improve fuel efficiency by "at least 20 percent" compared to the old 3.7-liter unit. Another 20 percent added to 20 miles per gallon on the highway and 14 mpg in the city equates to a class-leading 24 mpg highway and 17 mpg city.

Of course, V8 power is available, courtesy of Chrysler's tried-and-true 5.7-liter Hemi, which now delivers 395 hp and 407 lb-ft of torque. That's five more horsepower compared to the 2012 model, and that improvement comes courtesy of the new electronic power steering system. The most impressive part is that the Hemi-equipped model will also boast 20 percent better fuel economy, thanks largely to the fact that the eight-speed automatic is also fitted to this eight-pot mill. Chrysler will announce official fuel economy numbers closer to the Ram's on-sale date.

2013 Ram aerodynamics

2013 Ram grille shutters 2013 Ram wheel

The Ram 1500 can achieve these substantial efficiency gains because of the aforementioned fuel-sipping technologies, but engineers have also cut considerable weight. The V6 powertrain is an amazing 76 pounds lighter than the outgoing 3.7-liter, and the TorqueFlite eight-speed and Hemi combine for a 30-pound reduction in the 5.7-liter model. Other weight savings come from an aluminum hood (26 pounds), chassis with more high-strength steel (up to 30 pounds), new floor cross-members in the bed (seven pounds), new front bumper (four pounds) and the electronic steering system (four pounds).

Additional improvements include upgraded exterior styling, a richer-looking cabin and a stiffer chassis that promises decreased noise, vibration and harshness. The Ram will also feature improved available infotainment tech, including an 8.4-inch navigation screen and a configurable seven-inch thin-film transistor screen that is standard on Sport, Laramie and Laramie Longhorn models.

Scroll down to read over the Chrysler press release, which includes a ton more information. You can also watch a few videos that highlight some of the new features.

Continue reading 2013 Ram 1500 unveiled with eight-speed auto, start/stop, air suspension [w/videos]

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Video: Chrysler turns to ground game with new "Second Half" ads post Super Bowl

03/30/2012   [Original: Autoblog]
Category: Marketing/Advertising, Chrysler, Dodge, Jeep, Ram

Chrysler today is launching a continuation of its Halftime In America ad effort for the Ram pickup, Chrysler 300, Dodge Challenger and Jeep Wrangler.

The new ads do not feature Clint Eastwood, as the February Super Bowl ad did.

The Ram ad, titled "Tommy and The Ram," is a vignette that depicts a wife's admiration for her husband's hard work and determination to provide for his family in any economic environment. There is a great line in this ad as he drives his Ram to a job site: "Where there's a truck, there's a job." The idea here is that as long as he has a reliable truck, he always has a chance to earn.

The ad for the Chrysler 300 is told through a father talking about his pride in his son making his own way in life, while the Wrangler spot is told through the story of a young daughter adapting to a new life and new city with her family.

The ads will be breaking during the NCAA Men's basketball semi-finals, NHL games, NASCAR, Mad Men and the American Country Music Awards.

Watch all four ads below.

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Official: Ram celebrates Texas with special 10th anniversary Lone Star edition

03/24/2012   [Original: Autoblog]
Category: Trucks/Pickups, Ram

2012 Ram 1500 Lone Star 10th Anniversary Edition

Everything's bigger in Texas, and that includes the pickup truck market. The market is so big, in fact, that truck manufacturers regularly unveil new models at the Texas State Fair, and create special models just for the largest of contiguous states in the union. For Chrysler, that means the Ram 1500 Lone Star - a special edition available only in Texas that accounts for 30- to 40-percent of its 1500-series truck sales in the state, or about 80,000 units sold since its introduction ten years ago.

Now that the model has reached that decade milestone, the American truckmaker is keen to get the party started - Texas-style - with an even more special special edition. The Ram Lone Star 10th Anniversary starts out with the Ram 1500 Crew Cab with bucket seats and upholsters them in perforated Katzkin leather with special logos to match those on the dashboard, floormats and the emblems on the outside.

A 5.7-liter Hemi V8 does the pulling duty with 390 horsepower and 407 lb-ft of torque mated to a six-speed automatic transmission, bolstered on the equipment list by 20-inch wheels, an auxiliary power outlet, trailer hitch and more that you can read about in the press release after the jump. The package adds a reasonable $1,500 to the base price for an all-in MSRP of $36,440, with deliveries beginning in the second quarter of the year - but only if you live in Texas.

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Exclusive: At $45,700, Laramie Limited is most expensive Ram trim yet

03/23/2012   [Original: Autoblog]
Category: Trucks/Pickups, Luxury, Ram

2012 Ram 1500 Laramie Limited - front three-quarter view at Chicago Auto Show

The newest trim line of the Ram family will also be its most expensive. The 2012 Ram Laramie Limited will have a starting price of $45,700 for a 1500 4x2 model, Ram officials tell Autoblog. That's well over double the $21,820 asking price of a no-frills 1500.

Of course, spending that kind of money, you'd expect the interior trim to come with some fancy name like "black burled walnut," an overpowering smell of leather every time you open the door and more shiny chrome exterior accents than a 1934 Chrysler Airflow. The Laramie Limited, introduced at the Chicago Auto Show in February, does that and more, playing its role as the ultimate Ram when it arrives at dealerships in the coming months in the full-size and heavy duty offerings. The starting price for a Ram Laramie Limited 2500 HD SWB 4x2 is $47,780 (prices do not include $995 in destination charges).

In recent years, Detroit's pickup builders have continued to create more high-end pickups along with their work versions. Hey, how's a One Percenter supposed to tow his yacht? Just a few weeks ago, Ford introduced a Platinum trim of its Super Duty trucks, which will push the price of an F-450 Platinum north of $70,000. There appears to be a growing market for these vehicles as well, as the J.D. Power Information Network notes that nearly 30 percent of heavy duty truck buyers spend more than $50,000 for their vehicles. All of that money is not simply going for the diesel powertrain upgrade. No, these trucks are loaded up with all of the amenities of a luxury sedan. After all, affluent buyers want to flaunt their success a little, but it's not like you can carry a load of lumber in the trunk of a BMW 7 Series.

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Report: SEC filing reveals new V6 and 8-speed transmission for Ram

03/09/2012   [Original: Autoblog]
Category: Trucks/Pickups, Commercial Trucks, Ram

Ram Emblem

Automotive News reports Chrysler has big plans for its line of Ram pickup trucks. According to a group filing with the Securities and Exchange Commission, the new Ram set to debut next month will no only boast a Pentastar 3.6-liter V6 option, but an eight-speed automatic transmission and new lightweight axles as well.

The gearbox alone is said to reduce fuel consumption by as much as 12 percent compared to current models. Right now, buyers with an eye toward economy are forced to cope with an anemic 215 horsepower 3.7-liter V6. While Chrysler hasn't released any specifications for the Ram-bound Pentastar, the most powerful form of the 3.6-liter V6 currently available produces 285 hp.

The 2012 Ram 1500 yields just 14 mpg city and 20 mpg highway in its most efficient configuration, but the new hardware should help yield significantly improved figures and help the Ram line be more competitive against the Ecoboost-equipped Ford F-150. Chrysler is expected to reveal full details on the upcoming Ram in April.

In related news, Kicking Tires reports that the 2013 Jeep Grand Cherokee and Dodge Durango will also be getting new eight-speed gearboxes, which ought to result in similar fuel savings for the 'utes as it does for the Ram.

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Official: Ram adds extra doors to Tradesman, announces CNG-powered pickup

03/08/2012   [Original: Autoblog]
Category: Trucks/Pickups, Tech, Commercial Trucks, Ram

Ram Tradesman Quadcab

Ram 2500 CNGWe're pretty fond of the Ram Tradesman. The truck offers impressive power and capability per dollar spent, and now it looks as if Chrysler aims to give buyers a little extra functionality, as well. For 2012, the Tradesman can be had in either Crew Cab or Quad Cab configurations to provide comfortable-enough transportation for six adults.

Long live the bench seat.

The vehicles will come boasting the same 4.7-liter V8 found in the standard-cab Tradesman, complete with 310 horsepower and 330 pound-feet of torque. With an EPA rating of 20 mpg highway and a standard tow package that allows the truck to pull up to 7,700 pounds, the pickup is still a smart combination of economy and power. That is, at least by full-size truck standards. A six-speed automatic transmission, spray in bed liner and a no-cost Ram Box storage system are all part of the mix, as well.

Ram also announced that it intends to offer a compressed natural gas version of the Ram 2500 Heavy Duty. Powered by a 5.7-liter V8, the truck is technically a bi-fuel offering. While there are CNG tanks on board, Chrysler also threw in an eight-gallon gasoline tank in the event buyers can't make it between CNG fueling stations. Canadian customers can opt for a 35-gallon gasoline tank, as well. In order for the truck to be able to swill down both fuels, new cylinder heads had to be designed with reworked valves and valve seats. The V8 also wears two sets of fuel rails and injectors: one for gasoline and the other for CNG.

The system is fully automatic, and will switch between the two fuels without any user input. Very cool. No prices have been announced for the 2500 CNG, though we do know the truck can haul up to 1,580 pounds and tow 7,650 pounds. Hit the jump for the full press releases.

Continue reading Ram adds extra doors to Tradesman, announces CNG-powered pickup

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Video: New Ram ad joins Chevy in knocking Ford F-150

02/28/2012   [Original: Autoblog]
Category: Trucks/Pickups, Marketing/Advertising, Videos, Commercial Trucks, Ram

Dodge Ram commercial

It's probably a toss-up as to what's worse about life at the top: the loneliness or the rocks that everyone throws at you. Chevrolet recently took aim at Ford with a humorous Super Bowl commercial that not only took the unusual step of calling Ford out by name, but made claims about the segment that Ford didn't find funny at all.

Ram is next up to lob a light-duty boulder with a commercial that says if you take one of its trucks and make it less capable, then you end up with a Ford. For what it's worth, such claims are, rather obviously, directed at specific trims with specific options and packages.

We imagine that eventually the sleeping giant, Ford, will awaken and respond. For now, you can find the provocation after the jump.

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Chicago: 2012 Ram Laramie Limited is one fancy truck

02/09/2012   [Original: Autoblog]
Category: Chicago Auto Show, Trucks/Pickups, Ram

2012 Ram Laramie Limited

The Chicago Auto Show was commonly known for years as a truck show, with automakers using the McCormick Place to show off their sport-utility vehicles and pickups. And while trends have indeed shifted in the automotive world (SUV is a dirty word these days), some companies still take time to debut a special truck or two here in the Windy City. Ram, Chrysler's pickup truck arm, has brought its new 2012 Laramie Limited to Chicago, offering full-size truck buyers a host of upscale standard amenities in a decidedly classy package.

The Ram Laramie Limited's exterior is attended to with the addition of big alloy wheels and chrome accents, while inside, there's a smattering of leather upholstery with contrast stitching, deep berber carpets, heated seats, a heated steering wheel, unique gauges, LED ambient lighting and navigation, among other amenities.

The Laramie Limited is available in 1500, 2500 HD and 3500 HD configurations, and will hit dealerships later this year.

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