When Tata's purchase of Jaguar and Land Rover began to appear inevitable, the question "Would you buy a Jaguar made in India?" was oft repeated. Yet it looks like Land Rover will be the first of the two brands to try to benefit from this kind of Anglo-Indian synergy: a report in Autocar states that the 2015 Land Rover Defender will be built at Tata's plant in Pune, India.
The Defender is a truly old school body-on-frame SUV that sells in small numbers compared to the rest of the Land Rover line. But it has benefitted from technology, some regulatory gymnastics and exemptions and, like the Mercedes-Benz G-Wagen, a warm place in people's hearts. If it's going to be around, though, LR would like to move more of them. Building the next generation model in Pune - with final assembly of some examples in England, a reverse of what's done now with products like the knockdown Freelander 2 (read: LR2) - could give the Defender's bottom line the boost it needs, as well as close proximity to Middle Eastern and Asian markets.
It is expected that the next Tata Aria SUV will be close enough in dimensions and manufacturing to share the same facility with the the 2015 Defender. They will remain two distinct vehicles - the Defender will likely go on the T5 ladder chassis that underpins the Discovery/LR4 and Range Rover Sport, and is predicted to have the general features of the DC100 concept. The current Defender is slated to remain on sale until 2017, and will likely be built in Solihull, England until then.
Tata is discovering, painfully, that perhaps it went a little too cheap when it designed the world's cheapest car. The Nano has been selling at about one-twentieth of company projections, which led to upgrades such as more power, more room, an anti-roll bar, power brakes and better steering.
The first commercial showing off its new attitude has been released. It's understated by what we think of as Indian standards, but it does include the line, "Insane, bro!" You can enjoy it and the new Nano after the jump.
We record Episode #252 of the Autoblog Podcast tonight, and you can drop us your questions via our Q&A module below. Check out our discussion topics or chime in to help determine what else the crew chats about this evening. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #252
Dan Wheldon dies in Las Vegas Indy 300 crash
2012 BMW 3 Series revealed
Is the Tata Nano a failure?
Chevrolet Spark EV headed to U.S.
[UStream] Interact LIVE at UStream - 10PM Eastern on Monday, October 11, 2011
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When the Indian conglomerate Tata announced the Nano in 2008, it promised an automotive revolution equivalent to the Model T. The $2,200 Nano would be priced at half the cost of its competition, and single-handedly make four-wheeled transportation ubiquitous in India. Well, that was the plan, anyway.
ForeignPolicy.com is reporting that some three years later the Nano hasn't even begun to live up to its billing. While Tata projected monthly sales of 20,000-25,000 cars, in August the factory shipped a mere 1,200. Despite an annual production capacity of 250,000 Nanos, the company has only managed to sell about 129,000 to date.
While new product failures are a dime a dozen in the auto industry, the homegrown Nano seemed like such a slam dunk, its failure is shocking. Yet FP says the Nano's biggest problem should have been easy to see: Nobody, not even those in developing countries, wants a car whose primary attribute is that it is cheap.
Nano sales have also been hurt by problems with Tata's dealer network and safety concerns after reports of cars catching on fire. Tata told FP that it is addressing these issues, and a new advertising campaign for the car is airing on national television. A Tata spokesman also noted that over 90 percent of Nano owners have reported being satisfied with their cars.
So is the Nano a failure? Certainly it's not the success that many predicted, but revolutions aren't usually as neat and tidy as Steve Jobs liked to make them. And even if all that talk about Tata exporting the cars to the U.S. is looking like utter nonsense today, we found things to like about the Nano when we drove one last year. We're willing to concede that the final chapter on Tata's people's car has yet to be written.
Tata is looking to play with both sides of the automotive pricing coin. On one side, it has the Nano, which is arguably the least expensive new automobile on the planet. In its native India, the Nano can be had from around $2,500, and it's been reported that an updated version would run around $7,000 if sold in North America. Now, however, there is now a special new version of the Nano which raises costs a bit. How does $4.6 million sound?
The Tata family has produced this gold and jewel encrusted Nano as a celebratory ode to their Gold Plus jewelry stores. While a $4.6 million showpiece seems a bit much, it's not everyday your company celebrates its 5,000th anniversary.
This Goldmember-mobile is covered in 176 pounds of 22 karat gold. Add in 33 pounds of silver and over 10,000 precious gems and stones, and you have the bling ride to end all bling ride discussions. Let's hope they upgraded the powertrain to cope with all that extra weight, eh? Get a closer look at this one-off $4.6 million Nano by clicking through our gallery.
Tata Motors has announced that its group chief executive officer, Carl-Peter Forster, resigned with immediate effect, only 18 months after joining the company.
Tata, India's leading maker of trucks and buses, and owner of Jaguar and Land Rover, says Forster resigned due to "unavoidable personal circumstances," but will remain a non-executive member of Tata Motors' board. Forster stated:
I deeply regret that my personal circumstances make it difficult for me to continue to perform the challenging duties of managing the thriving global activities of the Tata Motors Group with its main activities in India and the UK and increasingly in additional overseas markets.
Forster's departure comes as Tata Motors continues its lengthy search for a successor to Ratan Tata, who is set to retire soon as chairman of the sprawling conglomerate. Forster joined Tata in February 2010 after leaving Opel, with his focus on turning around the then-struggling Jaguar-Land Rover division. Tata Motors is currently seeking Forster's replacement.
Continue reading Tata CEO Forster steps down after only 18 months
2011 Tata Nano - Click above for high-res image gallery
According to a 2011 census, India has a population of 1,210,193,422 people. That's 17.47 percent of the world's population living on just 2.3 percent of the planet. The only place more crowded is a new In-N-Out at lunch time. Health officials in India are looking for novel ways to drum up interest in sterilization clinics, and one in particular has resorted to prize giveaways. The top draw? A new Tata Nano.
According to The Times of India, Jhunjhunu in Rajasthan is offering a variety of prizes for men who come into their clinic and put the clamps on their own private ball state swim team. Besides the Nano, prizes include motorcycles, TVs and kitchen stand mixers.
The Tata Nano has enjoyed an increase in sales in the last couple of months, reportedly sparking Tata Motors to double production of its budget-minded microcar this fiscal year. In March, the Indian automaker moved 8,707 examples, pulling to within spitting distance of its 9,000-unit sales record for July, 2010.
After a summer selling record numbers, the Nano's sales plummeted to just 589 in November, following numerous reports that alleged that the cars were mysteriously bursting into flames. After the mysterious fires, Tata offered free extended warranties on the cars, up to 90 percent financing on easy terms, and a comprehensive maintenance plan at just 99 rupees a month (about $2.25 U.S.).
The incentives seem to have struck a chord with buyers, and the Nano is right back where it was a year ago. Currently, Tata is building 9,000-10,000 cars a month at its Sanand, India plant, and had planned to increase that rate to 15,000 this fiscal year. In light of the sales spike, though, that number was bumped to 18,000 to 20,000 units a month.
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Autoblog Podcast #222 is ready to go, and the crew this week is Chris Shunk, Zach Bowman and Dan Roth. Joining this trio is Dave Sullivan of AutoPacific, and topics range from the next-generation Chevrolet Colorado, to the Porsche 918 Spyder, the possibility of the Tata Nano in the States and J.D. Power Reliability results. Your feedback in our Q&A module winds us up, and we've embedded that in the post below, as well. Thanks for listening, we'll see you next week!
Autoblog Podcast #222: Chevrolet Colorado concept, Porsche 918 Spyder, Tata Nano in the U.S. and JD Power Reliability
Next-generation Chevrolet Colorado unveiled
Porsche 918 Spyder
Tata Nano to be offered in the U.S.?
JD Power Dependability study
Detroit News' Scott Burgess resigns
In the Autoblog Garage:
2011 Jeep Patriot
2011 Audi A8
2011 Hyundai Equus
Hosts: Dan Roth, Chris Shunk, Zach Bowman
Guest: Dave Sullivan
Runtime: 01:28:10Get the podcast:
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Is the Tata Nano finally ready to take on U.S. roads? Ratan Tata, Chairman of the Tata Group, believes so, but the car won't be the same $2,500 vehicle found in India. Instead, according to The New York Times, Tata says the American market will get a car built to be competitive here yet still priced well below the competition.
It seems the North American-spec Nano could cost between $7,000 and $8,000. Will that be enough to lure buyers into their local Tata dealer's showrooms? If gas prices keep climbing, consumers could be attracted by the Nano if the Americanized version can achieve something along the lines of the 52 miles per gallon city/62 miles per gallon highway fuel economy that the current model achieves.
